1

Deepening the Concept of Marketing

Year:
1973
Language:
english
File:
PDF, 1.13 MB
english, 1973
2

Classifying Products Strategically

Year:
1986
Language:
english
File:
PDF, 630 KB
english, 1986
3

An Empirical Study of Salesforce Turnover

Year:
1987
Language:
english
File:
PDF, 865 KB
english, 1987
5

Television Advertising and Children: Regulatory vs. Competitive Perspectives

Year:
1980
Language:
english
File:
PDF, 1.44 MB
english, 1980
6

The Price-Quality Relationship: An Extension

Year:
1969
Language:
english
File:
PDF, 530 KB
english, 1969
8

The AT&T Settlement: Legal Summary, Economic Analysis, and Marketing Implications

Year:
1985
Language:
english
File:
PDF, 1.43 MB
english, 1985
9

Assessing Media Effectiveness via Network Flowgraphs

Year:
1974
Language:
english
File:
PDF, 1.03 MB
english, 1974
10

An Analytical Approach to the Concept of Image

Year:
1967
Language:
english
File:
PDF, 1.23 MB
english, 1967
11

Assessing Media Effectiveness via Network Flowgraphs

Year:
1974
Language:
english
File:
PDF, 1.22 MB
english, 1974
12

A Marketing Perspective for Purchasing Management

Year:
1980
Language:
english
File:
PDF, 2.53 MB
english, 1980
13

Extending the product life cycle

Year:
1977
Language:
english
File:
PDF, 846 KB
english, 1977
14

An Empirical Study of Salesforce Turnover

Year:
1987
Language:
english
File:
PDF, 2.34 MB
english, 1987
15

Students as Subjects in Consumer Behavior Experiments

Year:
1972
Language:
english
File:
PDF, 605 KB
english, 1972
16

Affirmative Action in Housing and Beyond

Year:
1973
Language:
english
File:
PDF, 689 KB
english, 1973
17

[Letter from Ben M. Enis and Thomas Weymann]

Year:
1977
Language:
english
File:
PDF, 284 KB
english, 1977
18

Television Advertising and Children: Regulatory vs. Competitive Perspectives

Year:
1980
Language:
english
File:
PDF, 145 KB
english, 1980
20

From the Editor

Year:
1983
Language:
english
File:
PDF, 113 KB
english, 1983
21

Direct Selling Channels

Year:
1992
Language:
english
File:
PDF, 2.30 MB
english, 1992
24

JPSSM: New Forum for Research in Marketing's Most Pervasive Field

Year:
1980-1981
Language:
english
File:
PDF, 858 KB
english, 1980-1981
25

The Price-Quality Relationship: An Extension

Year:
1969
Language:
english
File:
PDF, 524 KB
english, 1969
28

A guide for appraising marketing activities

Year:
1973
Language:
english
File:
PDF, 864 KB
english, 1973
31

Is purchasing management to buying as marketing is to selling?

Year:
1977
Language:
english
File:
PDF, 437 KB
english, 1977
33

From the Editor

Year:
1983
Language:
english
File:
PDF, 436 KB
english, 1983
34

Corporate social research

Year:
1979
Language:
english
File:
PDF, 691 KB
english, 1979
39

AN INDEX FOR THE MEASUREMENT OF CONSUMER LOYALTY

Year:
1971
Language:
english
File:
PDF, 412 KB
english, 1971